Bill Gouldd Is Good For Amway

I sometimes say that Amway/Quixtar arguably has the worst reputation in the Network Marketing industry.  When I say that, I am generally speaking about companies that are still in business.

Bill Gouldd's Equinox is a prime example of a company that might have a worse reputation than Amway/Quixtar partially because they were shut down by the FTC and partially because of the owner Bill Gouldd.

Now Bill Gouldd appears to be back and attacking his detractors.  This is probably good news for Amway/Quixtar because there is now someone else out there for people to talk about.

Check out Gouldd's new web site here (fur coat, f-bombs and all).

Update: I watched most of the Bill Gouldd video and really only heard one f-bomb, the rest of the video had to do with his current lifestyle, (apparently he has done well since the demise of Equinox) and some new thing that he is keeping secret but will make billions (not MLM).

I have also spoken with a handful of people that I greatly respect in the Network Marketing industry who are familiar with Gouldd.  They all say his training is top notch.

Comments

[MLM Podcast]

Respect to Bill

[horacio Alfonso]

I think that most people that talk bad about Bill Gouldd don't realize that everybody is responsible for their own actions.
I'd been in several of his seminars, and I think his teaching were correct and helped me to grow in many ways. I'm not writing this to defend him ( he doesn't need it), I think there are thounsand of people that will agree with me.

[Jay Wingood]

MLM by nature DOES NOT WORK. A few people manage to fool enough people into buying mediocre products that are marginally better(and often worse) than what's available for less money at any local store and a few people hustle enough other people into the scam to make some short-term riches before the house of cards collapses. That's the bottom-line reality. Bill Gouldd and Equinox were just another manifestation of this story. Bill is now spouting victimhood rants- let him. He's just another skunk in a crooked industry. Lots of people got swept up in Equinox fever- it's their fault for not applying a modest amount of critical thinking and realizing that MLM will NOT make you rich, much less a living wage. Sorry, dreamers.

[John]

Well, I think we can all certainly agree that Horacio never made money in the network marketing industry. Amusing opinion though. As far as BG goes...yes, the guy is an expert trainer and a master at having people "under the ether". He also ran his last company with plenty of fear tactics. If you were in it, you know, if not, don't ask.

Now, however, while the guy is surely still a great trainer and motivator, he is seemingly WAY off base with some of the content on his site. Without listing anything specific I'll just leave it that you should in no way believe the garbage he is now spewing about the people who made him millions and millions of dollars years ago. To say that his comments are misleading in the least would be an understatement.

I have made a lot of money in my career thanks to what I larned from him and many others that were taught by him and still others since then, but knowing what I know about the guy now, I wouldn't in any way get involved with something in which he is taking a leading roll.

[An ex-Exquinox rep]

The Equinox products had a real quality problem and they were pricey. Bill Gouldd also had some serious ethical problem as well. I sat in a couple of meetings and was suckered in going to one of his Advanced Marketing Seminars (AMS). That where were I sensed a major brain washing, basically trying to make you think he is the second coming of Christ. For about 12 hours, I endured nothing but bullshit high pressure sales tactics. The things that disturbed me the most, other than paying $150 -- not to mention cost of transport and lodging, for train load of toxic waste, they practically demanded that you put my family and friends second to Equinox. Where I was brought up family and friends came first, school and work came second.

[Rich]

You will all learn the truth sooner or later...you need to think outside the box...

[Another Ex-Equinox Rep]

I think the training was "top notch" as noted above. I don't agree that they taught high-pressure sales, they taught basic sales tactics, which is good in any job you might be in. As far as products, I believe those were high quality products also. I was a rep for 2 years and left before the crash. MLM is just a TOUGH business but did see many people make a decent living at it, one was a family member. It can be done but it is hard work, if you think anybody can just come in and do any business like this you are wrong. I realized that MLM is not for me but did learn a lot while in it. Just my 2 cents...

[Adeeb]

I was an Equinox rep from 1998-1999 and I had reasonable success, in that I made more money than I put in and I got out of it an equal or better return than the effort I put into it. I used the products myself and sold plenty of water filtration systems with relative ease. Simply letting someone taste the difference between their water and the filtered water make the sale for me. I would have gone further, but was in a very bad relationship at the time and had to quit in order to straighten out personal matters, during which time the company was shut down.

I don't know what some people want out of MLM, but they don't realize that what you put into a business is what you get out-attitude included. If you don't have a winning attitude with an expectation of success then no matter what your mode of business, MLM or otherwise, or the products involved, you will not be successful.

[Broker Jones]

In response to Jay Wingood:

Donald Trump and Robert Kiyosaki seem to think MLM/Network Marketing are the absolute best business models in the world.

I'm going to take their word over yours.

Kind Regards,

Broker Jones

[EQX Rep Story]

I jumped into MLM with Bill and company in 1995 and ran with it for 4 years until 1999. For the last 2 years it was harder than ever due to the large amount of bad press EQX got with the FTC and also 19 of the top 20 reps bailing out. Gouldd and company, as well as AMS, Stellar Com and all the folks that left are pretty much as talented as any one else that makes it in MLM. You have to believe your own BS, fill the room with emotion and sell sell sell. The problem with it is that model is not sustainable. The feel good factor goes away when the event is over, or the product is still sitting in volume in a new reps garage. There is not enough people in the world that become diamonds, or are self motivated. Thus, you have to WORK YOUR ASS off motivating people. Nobody at Stellar, AMS, or EQX said it any other way. One thing Bill would promote was how lazy he (retired in 1995 in his own words way too early), and the rest of the clowns that were top did the same thing mentally. Everyone pretty much stopped working, selling a lifestyle instead of hard work and sales. That was the down fall of the company. The downfall of the people were their weird and sometimes just way out there behaviors. I worked for AMS as a volunteer for 3 years, and went to training around the country for most of that time except on holidays. It was a huge gimmick.

Bill's back, and silly as ever. Hand it to him, he looks real pimpin in his fur. I too live in the Rocky Mountains, and find his approach to life out here pretty silly and lonesome looking. Sports cars in the dirt roads, snow, mud, now that is just as foobar as it gets.

[B. Bunsen]

In response to Broker Jones

If MLM is such a great business model, why do you suppose that Donald Trump and Robert Kiyosaki aren't in it?