$2.75 Billion MonaVie Lawsuit Details

Additional details have come in about the Imagenetix vs. MonaVie Multi-Billion Dollar lawsuit.

In my last post I wrote about a "culture of overlooking" and I am now more convinced that is true of the leadership behind MonaVie.  There is little question that MonaVie has (had?) some serious momentum.  The only question is how they got the momentum.  It appears at this point that much of the momentum was created with questionable claims about the MonaVie juice product.

I feel bad for the individuals within "The Team", apparently mislead about the leadership behind MonaVie.  They leave the lawsuits, chaos and turmoil of Quixtar to find themselves with a $2.75 Billion lawsuit hanging over their heads, (out of the frying pan and into the fire, so to speak).

OK, enough commentary and opinion, here is a great summary of what is known from IBOFightBack at Get The Facts - The Truth About Amway and Quixtar:

MonaVie apparently added small amounts of Celadrin to one of their products for a brief time in 2005, but never purchased further supplies of Celadrin, and never obtained the sub-licence to use the Celadrin trademark. Despite this, there exist over 10,000 webpages advertising MonaVie as containing Celadrin    and promoting Celadrin's health benefits - including recent sites by TEAM affiliated former Quixtar IBOs, the major MonaVie training company, Black Diamond University, and even a document still available on MonaVie's own corporate website. According to the Imagentix There also exists video footage from February this year (2008) of MonaVie's top distributor, Black Diamond Brig Hart, explicitly describing Celadrin as an ingredient in MonaVie Active and touting Celadrin's health benefits.

Remember what I said about a "culture of overlooking"?

Based on the number of questionable health claims that I found on YouTube and throughout the Internet, there was a culture of touting these claims within MonaVie.  This is much less of a problem when the touting is done face to face, but we don't (only) live face to face any longer.  We also live with technology.  MonaVie associates took their illegal claims enthusiasm for the product online and eventually ran into trouble when the claims were pointed out. 

Culture in Network Marketing does not happen from the bottom - up, it happens from the top - down.  In other words, low level associates did not all of a sudden get a bright idea to start talking about how MonaVie cures Lyme Disease. It was part of the culture.

Now we have this whole Celadrin issue.

There is clearly no Celadrin in MonaVie, yet everyone from the company to the top distributor (Brig Hart) is talking about the benefits of the Celadrin found in MonaVie.

Again, it's the culture.

If the leaders are saying:  "We'll look the other way and things will be OK as long as we are growing."

That is not true leadership and clearly that is not that way to operate a business that so many people rely on as their sole income.

"There is no moral precept that does not have something inconvenient about it."

- Denis Diderot

Comments

[MonaVie Distributor]

Denis,

I have been involved with MonaVie for 11 months now and have "Never" heard any remarks pretaining to this Celadrin. Furthermore, MonaVie had not made claims to cure any disease. MonaVie is a food source containing 19 fruits, and nothing more. I think you are just someone who likes to stir up trouble, and you need to get your facts straight.

[ibofightback]

Oh dear .... Ty Tribble as Diderot ... the mind truly boggles ....

Apart from not getting that fact straight Mr MonaVie Distributor, it's a lawsuit, go read it yourself.

[Denis Diderot]

Hey,

I died over two centuries ago!

Who is this impostor?

I do, however love to stir up trouble like creating $2.75 Billion lawsuits and making sure that MonaVie distributors put their Cancer claims in writing.

[annynomous]

this is BS!
monavie is a good 19 fruit source of vitamin and other good things in there...
i never heard of such thing like this and i dont not believe a single thing that is on this website. Oh btw, if you died over 2centuries ago. why are you still online?

[Ty Tribble - MLM Blog Author]

Ugh.

I used a quote from Denis Diderot about the inconvenience of ethics and the first comment called me Denis.

IBOFightback and I found it pretty funny since Denis Diderot died over 200 years ago.

[JimZ]

What a SHOCK - TEAM's leadership tied to a company making claims that were extracted from their anal cavity.
Poor Orrin - everywhere he goes his "genius" is so MISUNDERSTOOD.
Why is it that people keep mistaking him for a shyster?
Go TEAM Go...he..he..he..he
It's hard being the Messiah - "Let him who is without fruit juice cast the first stone" Orrin 5:23

[Ed Torres]

MonaVie Statement On Imagenetix Lawsuit

http://www.mlmwatchdog.com/mlm_amway_quixtar_mona_vie_monavie_lawsuit.html

[Jay Jay]

I really wish people that ran these silly little blogs would actually also take responsibility for keeping the information up-to-date. Imagenetix lawsuit is now over, end of story.

JJ

[Nathan Alred]

Over? Not so. The lying is not over. No matter what happened(s) with the lawsuit, it does not negate the fact that Dallin Larsen lied about the product, specifically about what it did or did not contain. He is a liar. Plain and simple.

[Crisy]

Never heard of Celedrin. I have been part of Monavie for a year now and have been to many large tastings in Southern California and not one person (Sponsor or Not) has uttered that word once. I even went to one where Brig Hart spoke and it was never once mentioned. All I hear is people's personal testimonies and Sponsors saying that Monavie does not prevent or cure any diseases. I personally have a testimony and I love what Monavie has done for my family and I. If you don't like it....walk away. Why bitch about something that makes many people very happy. It has made my very sick Mother's life much more painless. If you don't think so....than just leave us who like Monavie alone and find something else to talk about. It's a great product and you can't argue about that.......